“We want to be a regional brand and to do that, the name’s not going to work.”

“When we decided to go full throttle - that we’re going to get in the beer business - we did some market analysis and said this name’s not going to work,” says Jeremy Ford, director of operations. If it wanted to expand, a shift was needed. Management realized that the RPM name didn’t resonate with beer drinkers outside the pub. A 15-gallon (one keg) brew system kept beer flowing from 20 taps at the racing-themed restaurant in Draper, Utah.īut the brewery had its sights set much higher. The RPM Brewery branding worked well when the beer poured from taps only at the company-owned Garage Grill. Hear brewery representatives talk about the market they’re trying to serve, get a firsthand glimpse inside the unique taproom, and listen to their thoughts on the Utah craft beer scene. Scroll for an update to the intitial article, which includes news about Salt Flats Spirits hitting shelves in late 2019.īonus: Subscribe to the Utah Beer News Podcast and listen to the full interview with Salt Flats Brewing. Salt Flats Brewing, fueled by a desire to expand its reach and become a successful regional brewery, knew it was time to make its move.

It’s all about speed, timing, and maneuvering for position. Make a pit stop or chance a few extra laps out on the track. Lap after lap, they calculate what it’ll take to capture the checkered flag. In racing, the top drivers know exactly when to make their move.

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